Interesting new project in Russia – “Discover the Full Story”

I read on one of the Russian sites about a very interesting project of a creative agency Saatchi & Saatchi. It developed a n advertising company for the State Museum of Architecture aiming to tell about this Museum and its collections. The Museum has accumulated  unique documents, chronicles and photographs of historical buildings in Russia.

I just love the visuals they use to demonstrate that behind the facade of each building is the whole history and what we know about it is just the top of the iceberg.

You would probably recognize the most famous Russian church – Pokrovsky Cathedral on the Red Square – on these photographs. I think their idea is wonderful!

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